As March rolls in like a lion, the TransferRite team is roaring to celebrate National Craft Month. In 1994, the Association for Creative Industries created National Craft Month to help expose more people to the wide world of DIY crafts. Why are we so excited to celebrate? You may not know that transfer tape plays quite a big role in the ever expanding craft market.
The craft market is defined by the profile of the end user, a do-it-yourself or home-based recreational user. These people create signage for events and parties, items for residential décor and gifts, t-shirts and custom garments and accessories. Crafting can also be a primary or secondary home-based small business thanks to the evolution of online marketplaces like Pinterest and Etsy. Crafting has also become an entertainment destination, with fully equipped franchised stores and DIY workshops that host instructional classes and parties, like our friends at Hammer & Stain South Jersey in Haddon Township, New Jersey.
We visited Hammer & Stain for an open house celebration where business partners Jennifer Kilborn and Kelly Lynch welcomed visitors of all ages to try their hand at a DIY craft. After selecting a project, visitors were steered step-by-step to create a wall-worthy work of art, but the first step for crafters always involves a little transfer tape.
Transfer tape is a part of every project that involves a stencil at Hammer & Stain. In order to lift the Oramask Stencil Film from its liner and apply it to the surface of the project, application tape is needed. Using a medium tack transfer tape, like TransferRite 582U, crafters apply the cutout to the project’s surface, squeegee over the whole thing, and then slowly peel back the tape to reveal a ready-to-go stencil, to which they will then apply paint.
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